Why isn't Google satisfied with the title tag?

[arafatenzo]

“(…) We primarily use the text that people will see when they come to a web page. We consider the main visible title or heading displayed on the page, content that website owners often place in <H1> tags or other header tags, or content that is enlarged and highlighted through styling.”

Google has since worked on rewriting titles. In October 2021, it published updated guidelines for writing website titles and " snippets ." "Thankfully, many people provided Google with feedback and examples. Google acknowledged this and is constantly working to improve rewriting titles," said Lily Ray. "Since then, it's clear that rewriting titles has improved, and even for many botched edits, Google has restored the original <title> tag."

Sullivan says that headlines may not always switzerland email list describe the page well because:

they are too long;
they are crammed with keywords;
they contain no text or are just fluff.
But that doesn’t mean optimizing your HTML title tag is no longer important. Sullivan advises, “Focus on creating great HTML title tags.” Don’t just leave it to Google. The original HTML title tags will still be used more than 80% of the time.