In storyselling the customer must always be the hero or protagonist .

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How to create a compelling story that will make your audience fall in love?
You don't need any special skills or knowledge to be a good storyseller, you just need to understand how stories work and what characteristics they must have to have a positive effect on your interlocutor. Here are the 4 ingredients to create compelling stories:

1. Characters

The more he feels involved in the narrative, the easier it will be to create a connection.

So who is the antagonist? The enemy will be embodied by a problem and list of australia consumer email not by a person. For example, it could be the lack of qualified customers or the difficulty in finding talents…

2. Context

Every customer is different and lives in a universe of concrete circumstances that influence their way of making decisions. We must make an effort to understand this context and convey it in our narrative correctly . This will help us to increase their trust in us and capture their attention, providing data and examples.

3. Joint

Every story has a beginning, a turning point and a resolution. The turning point is the part of the story where a problem arises to be solved. In our storyselling we must think about the pain point or the need of our customer and how to solve or satisfy it with our product or service. To be successful in sales, we must understand what the problems of our target are and why we cannot solve them.

4. End

Once the needs analysis is complete, it is time to demonstrate the value of the product or service we want to sell . The protagonist of the story, of course, will emerge victorious, gaining one or more advantages.

With these four components, you can build stories about your product, your company, or even yourself, to connect with customers and build trust . Prepare them in advance, be transparent and authentic: you will become a fantastic storyteller.