The more we talk about link building, the more we hear about “finding a perfect publisher,” “creating great content,” “placing a link in a nice context,” “contacting the publisher,” etc. All of this sounds too similar to what we are used to calling PR. We asked our experts if SEO and PR are related and most agreed that there is a very fine line between the two. Montserrat Lopez believes that SEO and PR specialists should work together to achieve the common goal :
“The line between public relations and SEO aspects is becoming increasingly narrow as there are broad implications that now affect SEO (which were not taken into account before and now are), so joint work is ghana business email database necessary for the natural construction of links, which no longer has to do only with technical aspects at the link building level, but rather requires specific PR strategies and business objectives.”
Ana Belén Leiño pointed out that not all PR is SEO-worthy—it all depends on the website you partner with for PR purposes. As we discussed above, not all websites are equally good donors. Also, you don’t always get a link from a PR post, and if you don’t—all you get is increased brand search with no tangible SEO benefits.
Regarding these facts, the experts agreed that press releases can be great allies when used in moderation, but link builders should not rely on them too much. Therefore, the right approach would be to coordinate your SEO and PR actions, and try to make the most of press releases whenever possible