Based on this, in 2018 the Australian government conducted an investigation into the influence of these companies in the media and advertising environment. As a result, the Australian Competition and Consumer Commission found that power in these areas was clearly tilted towards technology companies.
According to the study, for every €100 spent on online advertising, Google collects €53 and Facebook €28, with the remainder shared among other companies and websites.
As a result, a project was initiated to implement a new guatemala business email database media negotiation law to level the playing field. According to this law, Facebook and Google will have to pay publishers a fair share for publications made on their platforms.
The companies' responses were immediate: Google initially threatened to block its services in Australia . A rather controversial decision, which ended up being abandoned, as the company opted to reach an agreement with some Australian media outlets.
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