multiply the conversion value by the gross profit in %,
divide the amount obtained by the total number of conversions.
Why is this KPI important?
This marketing KPI allows you to evaluate the ROI (return on investment) of your advertising campaigns in terms of profit. The more revenue you get, the better your campaigns will be.
Inbound marketing and key metrics
giphy
@GIPHY
In contrast to outbound marketing, there is inbound marketing. Below are malaysia whatsapp shopping data some KPIs that complement B2B marketing.
In B2B, the potential customer goes through several purchasing phases. The sales funnel is longer than in B2C.
Thanks to inbound marketing methods, the contact is guided and goes through several stages during which they receive information with the aim of leading them to the act of purchase.
30. The number of qualified marketing leads
lead nurturing
@InboundCycle
A qualified marketing lead is a contact who shows great interest. This contact is identified in the conversion funnel: it corresponds to the profile of the target customer.
Why is this KPI important?
Based on a precise score (a grade), the contact's level of interest must be detected in order to send them tailored messages that will guide them step by step along the sales funnel with the aim of achieving lead conversion . This is called lead nurturing .
funnel-marketing
31. The number of qualified sales leads
A qualified sales lead is a contact ready to buy. This is an advantage since they have reached the end of the sales funnel.
Why is this KPI important?
Once again, accurate scoring helps to identify the type of contact. Based on the behavioral criteria you have previously determined (demo request, etc.), these leads should be sent to the sales force so that they can prepare and conclude the sales stage.
32. The value of opportunities generated by marketing
Marketing efforts generate opportunities for the sales team.
It is about determining all the business potential that marketing brings to the commercial service, quantifying it with a quantity.
Why is this KPI important?
The marketing manager has a KPI that reveals the merits and importance of his actions;
This data demonstrates the ability of marketing to generate opportunities;
In general, measuring this indicator also helps to better coordinate the sales department and the marketing department with the company's development objectives;
Sales reps should regularly populate data into their CRM so that marketing can access and exploit this customer knowledge.
33. The reaction time of sellers