With the advancement of the internet, several possibilities for learning new content through online courses have emerged, so it is difficult to assess which ones are useful for your career, company and clients. Here, the Hubspot Inbound Marketing Course is an example that shows how it is possible to find relevant knowledge on the internet!
Even though they are not mandatory, marketing certifications can be a differentiator to confirm your experience in the segment . After all, you can never have too much knowledge.
So, is it worth getting this certification? Before checking out the answer, let's understand what it means!
What is Inbound Marketing?
First of all, Inbound Marketing is a business methodology that hungary phone number resource attracts customers through content and experiences tailored to them, creating connections with those who are looking for and solving their problems.
Since we're talking about Inbound Marketing, take the opportunity to watch a video on the subject!
With it, your company grows by building meaningful and lasting relationships with consumers, leads and customers. Therefore, it is about valuing and empowering these people so that they can achieve their goals at any stage of their journey . The methodology can be applied in three ways:
Attraction
At this stage, you will attract the right people with your content , becoming a reference with whom they want to engage.
So, to reach your target audience , start by creating and publishing content that adds value, such as:
social media;
blog articles;
content offerings.
Examples include guides on how to use your products, information on how your solution can solve their challenges, customer testimonials , and details about promotions or discounts.
Additionally, to engage your audience on a deeper level with Inbound Marketing, optimize this content with an SEO strategy . This strategy will require you to target specific keywords and phrases related to your products/services, challenges you solve for customers, and solutions.
This way, your content will be found organically on the search engine results page (SERP) by people who are searching for that information.
#FicaADica: The main tools are paid ads, video marketing, blog, social media and strategic content.