In conjunction with the previous point, influencers and content creators will gain greater importance, becoming a key link in strategies to boost commerce from a social perspective. In other words, the content you generally enjoy will now lead you to buy organically.
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Storification
Social networks have begun to learn from each other, copying those innovative features that captivate users. This will lead to a homogenization between them, as we have seen with stories, which are now present even on LinkedIn, or with short video formats like TikTok, which arrived on Instagram as Reels.
There will be a greater emphasis on dynamic content iceland business email database on social media, in the form of videos and augmented reality, which will mean the creation of new and improved formats for incorporation into the platforms.
From follower to subscriber
We've seen how monetization of streams and paid content (subscriptions) have taken off. As a result, the use of platforms like Patreon will become more popular as a way to secure a paid subscription to higher quality content… and exclusivity.