Effectiveness or Efficiency? The Question Every CEO Should Ask

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Effectiveness has long been the beating heart of global companies: if your company is operating at optimal levels of efficiency, it is more likely to be successful, right? Not exactly. A company's success is no longer driven entirely by effectiveness: more and more CEOs are realizing that efficiency is also essential to taking the company to the next level.

Why efficiency cannot be used alone
Effectiveness could be the driving force of a company when technology and list of barbados consumer email connectivity were not yet developed: consumers demanded less and instant gratification was not a priority. Companies had no deadlines to create and deliver, as long as the final delivery was effective.

But today the world moves too fast : customers have higher demands and expect delivery in seconds, not months. Companies that fail to adjust their long-term strategies (no matter how effective) are falling behind. The flexibility and agility of the modern world requires more than just effectiveness : efficiency .