See now which are the best actions for you to create good remarketing campaigns!
Analyze visitor behavior
Typically, visitors do not become your customers on their first visit — this percentage can be as high as 97%. This is due to the decision-making process that involves:
apprenticeship;
discovery;
consideration of possibilities;
decision of the best available options.
Therefore, understanding visitor behavior is useful so that indonesia phone number resource you can take the most important actions to attract your target audience to a deeper relationship with your company . Such as evaluating the pages that are most accessed, in addition to checking which ones have a high abandonment rate.
If the user has not completed the purchase process, they may be doing research to make sure they actually found what they wanted or may have encountered some difficulty completing the process. Therefore, carefully analyze what opportunities exist for your business.
In any case, use remarketing to make your Facebook Ads more targeted to those who already have some interest in your brand. Make an offer that is attractive and exclusive to that user — this is probably the last step for them to complete the purchase.
It is also important to understand how the Facebook algorithm works in order to use remarketing as a way to increase the reach of your publications to users who are genuinely interested in your products and services.
Be specific in your actions
Consider products that already have some kind of prominence. Remember that the more specific you are, the greater the chances of increasing your conversion rate .
Creating remarketing for people who have only visited your page, for example, may not be a good idea. In addition to not being sure what that person’s real interests are, you don’t know for sure whether they fit the profile your company is looking for.