Marketing Automation
Depending on the customer's behavior in your online store or the stage of the purchase process they are at, an email is sent to them about it. For example, if they abandoned the purchase at the checkout, the message will remind them that they have a full shopping cart. But if they were only reading product reviews, the email may contain a CTA or an advertisement related to their query.
Call to Action (CTA)
Calls to action can be part of smart content strategies when presented according to the phase of the buyer's journey the prospect is in.
Imagine you are reading a blog post about the behavior of cats in their first months of life. If you are reading this, it is because you have a kitten or because you are interested in the subject. In this sense, a CTA that invites you to download an ebook on “feline diseases” is smarter than one that invites you to buy food for adult cats. From the user’s reading, it is easy to understand that they are still in the Awareness stage. A CTA that takes you to the form to download the second part of “feline diseases” would also be smart if you already have the first one.
Your website
Obviously, your website is the epicenter of any smart content strategy. A basic example of its application oman whatsapp shopping data is to adapt the language, design and presentation of certain content according to the user's browser settings, location and visit history, if any.
It is also smart, even if it sounds traditional and often repeated, to generate content that is 100% consistent with the keywords used. If the user types “How to feed a Tibetan mastiff”, the article you direct them to should deal with the topic and not, for example, “how to train a Neapolitan mastiff”. It is all a matter of knowing your target audience, monitoring their behavior on the network and implementing some automation techniques.
Related Articles
Social Content Marketing: What it is and how to apply it
What