Veja Mercado" program highlights business optimism for 2024, with an emphasis on results management and investments in technology, despite challenges such as internal demand and talent retention
The "Veja Mercado" program brought valuable insights when it welcomed José Cláudio Securato, CEO of Saint Paul Escola de Negócios , to discuss the CF confidence index, an indicator developed by Saint Paul and the Brazilian Institute of Finance Executives of São Paulo. In the last quarter of 2023, the index revealed growing optimism, driven by companies' ability to manage their own results.
Executives' concerns revolve around domestic market cameroon whatsapp data demand and talent retention. High debt and the search for qualified professionals are challenges to be overcome. For 2024, companies are betting on expanding installed capacity and investing in technology, aiming at automating tasks and operational efficiency.
Despite high interest rates, companies are showing resilience by using their own resources and reinvesting profits, instead of relying largely on bank loans. Optimism regarding increased profitability and profits is linked to management capacity, evidencing companies' confidence in their ability to generate resources.
Looking to the future, Securato highlights the importance of continuing tax reform and effectively addressing the fiscal issue. Balancing these factors will contribute to competitiveness and boosting economic growth. Cautiously optimistic, Securato reinforces the need to pay attention to government decisions and the strategic management of companies in the face of global transformations in 2024.