3. Budget Allowed to Execute the Processes

[sakibkhan22197]

Now you can see the value gain in time and resources is much more than the $4,000 difference in price of the marketing firm and the outsourced sales team.

This brings us to the question of what would stop someone from choosing the latter?



While time and resources are important factors in determining value, it ultimately comes down to the budget. It’s what stops some people from buying a Toyota over a Kia, or in this case, it’s what stops a sales director from choosing an outsourced sales team over a marketing agency.

A budget can seem like a burden but used correctly it will grow as your team grows. Yes, choosing an outsourced sales team might stretch the budget now, but the team is designed to fast track sales growth while market agencies are focused purely on providing leads, whether they are high intent or not. I have often heard marketers say, “There is no such thing as a bad lead.” But I have witnessed leads come from marketing agencies that are truly … bad.

The intent of the service sets these two options apart. Which choice will have the most tangible outcome despite the price? Which will help you achieve your goals more efficiently?

If we factor in the time and resources needed to support a marketing agency’s efforts those costs will quickly outweigh the saving, most likely before the benefits start rolling in. With the outsourced sales team the price is displayed without additional assets needed much more like a turnkey option.

In this case, the marketing agency can be a risky investment.

Takeaways

Purchase decisions are based on emotion then justified by logic. Low prices tug at our heartstrings, and purse strings, because it’s a chance to preserve our resources while achieving some sort of gain. It’s the logic that can save you from the painful experience of time wasted and money lost. Maximizing reach, increasing sales, and building authority when you’re a tech business moving online can be tricky.

B2B and B2C tech businesses are both looking to increase customer engagement, grow their lead generation conversions, and in turn, competition is fierce.

So, to maximize your new online presence, there are a few guidelines you can follow to become an authority in your industry and make the transition to the online world easier on your business.

Provide Value
Remember the phrase, “Content is King?”

Well, it’s still true.

Unfortunately content got a bad rep when creators tried to beat the Google algorithms by keyword stuffing. So a lot of credibility for content was lost, but the good news is, Google got on top of the problem and prioritizes quality content in its rankings.

This means that if you can provide valuable, free, content in the form list of usa cell phone number of blog posts, you can organically attract the exact audience you’re looking for.

Additionally, giving away content like ebooks, mini-courses, guides, and the like will also demonstrate authority online…and more importantly, trust.

And this is how you generate high-quality leads.

Collect Social Proof and Feature It
When you get rave reviews, add them to a folder for use when promoting your product. Potential customers love to see that your product changed the lives of others, just like them.

So get permission to use testimonials, maybe even photos, and sprinkle them throughout your web copy and sales pages to build trust.

Target the Right Audience
Always know who your audience is so your leads are valuable and easier to convert when you present your offer.

This can include researching your ideal audience, getting into their heads, and writing relatable copy that will make them feel like you know them on a personal level (without seeming sleazy).

Tell Your Tech Story
If you’re moving a long-term technology business online, your customers need to know your story. Especially if your business has been thriving for a long time.