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First-party intent data is any intent data collected from your own site. This could be forms filled out to obtain restricted content or ip addresses collected from visitors. Third-party intent data is any purchase intent data obtained from another website. It also includes form completions and ip addresses. It is typically collected by intent data providers, such as cognism partner bombora , and provided to shoppers. We've broken it all down into a handy fact sheet that you can borrow from us.

The different types of purchase intent chinese overseas british number data data - cognism the secret to collecting your own purchase intent data is knowing where to look. The main sources of purchase intent data: known first-party intent data – your crm anonymous first-party intent data - google analytics known third-party intent data – a purchase intent data provider, such as bombora anonymous third-party intent data – a purchase intent data provider, such as bombora to learn how cognism helps you understand your prospects' purchasing intent, check out this interactive workflow .

Gathering this intent data brings many benefits to your sales and marketing activities. Boost your sales with cognism’s purchase intent data. Book a demo to see how it works. What are the benefits of measuring purchase intent for b2b sales? Purchase intent data can give you an edge over your competitors, giving you greater knowledge of your market and much more perspective before you approach cold prospecting. If you're still not convinced, here are some use cases for purchase intent data in b2b sales .