So, now, this all begs the question ...

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Why Gen Z isn’t on Facebook, quote graphic, Over time, I began to crave more autonomy over my online presence, which I couldn't do through Facebook, Justina Thompson, Associate Marketing Manager at HubSpot

These are also reasons why I no longer have Facebook, and I'm a millennial.

My timeline was a mix of random posts from family members along with the occasional “hbd” from someone I haven’t interacted with since elementary school.

It became hard to curate my timeline and my following to align with my interests.

Thompson also says that Gen Z wants to excavate their own identities online — especially where no one they know is watching. That’s why TikTok is so popular for this age group.

“People from anywhere can interact with your content and austria whatsapp number database not have to know you IRL. There's no pre-existing impression that they have of you.”

Thompson continues, “Facebook represents having an attachment to communities that already know you. Places like Instagram and TikTok have proven that you don't have to come bearing proximity to anyone you know in order to build connections. That's the hurdle I think Facebook has yet to overcome.”

Why Gen Z isn’t on Facebook, quote graphic, Instagram and TikTok have proven that you don't have to come bearing proximity to anyone you know to build connections, Justina Thompson, Associate Marketing Manager at HubSpot

I second that — Facebook has to make that leap in order to compete. Channels like Instagram and TikTok have high-quality algorithms that make it easy for users to curate their feeds and find new people.