The rules of Inbound Marketing are perfectly applicable to the world of entertainment. The goal is to get fans to show total loyalty and devotion to the artist. The following tips are a good starting point to achieve that goal.
1. Know the audience
By knowing exactly who your audience is, you can then segment them to offer them the specific content they are looking for.
2. Constant monitoring of social networks
These pages are essential promotional channels in the digital world. Frequent monitoring of them will lead to knowing more about what the public wants and how they are reacting to the published content.
A good example of these two points is the Chilean singer-songwriter Mon Laferte, who pays close attention to her followers and her social networks, uploads content about her daily life rather than promoting her career or activities, and cares about each interaction personally.
Marketing for Artists
3. Platform-specific content
For example, Madonna offers the latest news about her career through her official website, while on kuwait consumer email list YouTube she provides previews of her next show to be released on television.
4. Originality
Inbound marketing for artists requires that the content be creative and unique. Imitating other people's ideas can have negative consequences on the brand 's reputation . Take Katy Perry for example, who has a simple website, but as you scroll through it you can see everything about her and her performances in a very original way.
5. A website with excellent usability
An artist's official website should allow users to perform actions quickly and easily. Buying tickets for concerts, enjoying multimedia content or joining a fan club should be really easy. The official websites of Jay-Z and Ariana Grande are two good examples of this.
6. Information optimization for mobile systems
All content must be mobile-friendly. A good example of this is the website of singer Rihanna, where all its functions respond to any type or size of device.