Along with the prosperity of the post-war world came the rise of executive education and new business models around the world. As a result, companies began to develop a new way of thinking about their activities and their leading role.
They stopped focusing solely and exclusively on managing results and began to evaluate social and psychological aspects, in addition to their impact on business activity.
This is how the concept of organizational development emerged. It focuses on understanding internal and external environments so that, based on acquired knowledge, it is possible to change behaviors, standards, values and professional attitudes. All with the aim of experiencing the current social context and staying on top, in a world that is experiencing constant social, economic and technological changes.
Companies need to coexist well with the society in which lebanon whatsapp data they operate and demand updating to change as the world progresses. All of this helps to foster consumer relations, which today are much more based on knowledge, content and communication between company and customer.
Furthermore, social changes have taken the consumer out of a passive role and made him an active participant. Whereas before, companies sold their products to people, today, people seek out companies to buy.
It seems like just a change in the logic of the sentence, however, the reality is much deeper and involves the transformation of corporate positioning so that it helps to promote consumption.
Proactivity, this is the word that governs Organizational Development. The proposal is to create a company that adapts quickly to changes and prepares to face the future.
Consumer behavior at the center of discussions
Taking a brief look back at this text, we will see that the socio-historical context combined with new corporate perspectives were key pieces for changes in the consumption model. Now it remains to turn our attention to the last and most important piece of this puzzle: the consumer.
Rationalizing consumption motivations is quite complex given the diversity of thoughts and influences that each person carries within themselves. Economists such as Herbert Simon questioned the power of decisions , indicating that when it comes to negotiation, human factors are brought into play along with economic factors.
In his theory, although more focused on corporate decisions than on consumption, Herbert questioned the power of reasoning and emotions over people when making decisions. This opened the door to broader discussions about how brands can influence consumer decisions.
Professionals in Economics, Marketing and Social Sciences began to question how behavioral and psychological aspects affect consumer relations. The Americans Festinger and Katz studied how individual attitudes are formed and transformed under the influence of society or opinion leaders, listing the most susceptible people.
Behaviorism , whose main thinker is Frederic Skinner , viewed human behavior in a stimulus and response structure. Given this theory, the biggest challenge for brands would be to find the most efficient formula to generate the stimulus that leads to consumption. Behavioral theory changed the course of advertising and marketing. The old strategy of advertising describing products gave way to consumer stimulus, the awakening of feelings that lead a person to purchase. However, it is worth remembering that Behaviorism is not an exact science, and is unable to accurately uncover the true reasons that lead to consumer action.