22 Email Best Practices That I Live By as an Email Marketer

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Start solving for the customer today with the help of these 61 helpful templates.

Before we keep going though, spoiler alert, I need you to know that may just ruin movies for you. On the other hand, if you keep reading, I also may just show you how to make your marketing story even more irresistible.

The Power of the Problem in Screenwriting
For a moment, let’s take off our marketing hats and put on our screenwriting hats.

In the world of screenwriting, master storytellers know that to create a gripping narrative, you need to write a powerful problem for a hero to overcome. If there is no problem in the story, there is no story.

Can you imagine Liam Neeson getting the phone algeria whatsapp number database call that his daughter is kidnapped (again), but this time, just as he’s about to go off on the terrorist on the other end, his daughter hops on the call and tells him it's all just a prank. Her friends took her to New York to check out colleges and she’d like him to join her.

Then the rest of the movie is about them just walking around New York enjoying a fall day. That is not an interesting movie. You would walk out.

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Erica Santiago
Erica Santiago
Updated: October 31, 2024

Published: September 01, 2011

Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full), I'm actually pretty well-versed in email marketing.