Even local businesses

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There are a few tips that will help your ad be more successful. Start with a plan of action:

What is your objective? Do you simply want to drive traffic to your site, or do you want to achieve a higher number of sales for each click? Of course, not every person who visits your site is going to buy something, but you can increase the odds dramatically. If you sell a product that helps people find their lost car keys, using targeted keywords like “lost car key finder” will be more successful than terms like “lost keys” or “car accessories.” The more targeted the words, the more targeted your response audience.
Consider the cost. Some keywords cost more per click than others. Is that particular keyword phrase cost-effective for your budget? Is there another one that might be more targeted and gain you more clicks for the amount of money?
Enhance the Campaign. After July 22, 2013, all AdWords accounts will be upgraded with Enhanced Campaigns, which will allow you to target where your ads appear and even on what types of devices (you can limit to only mobile, no mobile, etc.). Until then, you can upgrade to use this feature. This allows you to target the campaign even more, which will help with your point of sale conversions on click-throughs.
Case Studies of Small Businesses Using AdWords
Google AdWords has successfully grown the sales of many small businesses. On Google AdWords in Action, businesses like Lindland’s Cordarounds and Happy Hound are featured as success stories.

By combining AdWords and Analytics, Cordarounds was able to increase their holiday sales. They saw a whopping 200% return on their advertising spending on Google. CEO Chris Lindland wanted to grow the customer base of the company and saw Google AdWords as a smart way to reach targeted Internet customers on a tight advertising budget. “Because of Google’s reach, advertising with AdWords made a lot of sense, and I knew I couldn’t rely on PR as my only means of marketing,” he said.

Lindland advises taking the time to come up with the right target keywords for those on a tight budget.

Happy Hound is a different type of Google success story. Their target audience was more local, but thanks to Google’s Enhanced Campaigns, they could specify those who would see the ads right down to zip codes. Located in Oakland, California, Happy Hound offers services for dog owners with a boutique day care and boarding.

Happy Hounds credits Google AdWords for 90% of its business and gets an average of about 40 new argentina whatsapp number database clients a month from ads ran on AdWords. Of course, some of the advertising settings were trial and error for founder Suzanne Golter, who shared, “At first, I set my geographic targeting options so my ads showed as far as Sacramento. I got so many calls I didn’t know what to do! So I scaled back and focused my resources on the Oakland-San Jose area. I like that flexibility. When I expand, I’ll just broaden the region I target with AdWords.”
can benefit from AdWords, just remember to start small with your zip code options and expand so you don’t become overwhelmed.

Jerry Low, founder of Web Hosting Secrets Revealed, shared his experiences with Google AdWords. He’s been using AdWords for three years now. He first began using AdWords because you can start at any time with any budget. He also found it was the fastest way he knew of to gain search traffic.

Although his overall experience with AdWords has been satisfying, he did comment, “the competition is steep these days, but there is still money to be made via CPC (cost-per-click) advertising.”

Low feels that he can directly track the growth of his website over the past few years to AdWords. He mentioned that it’s valuable for two things: To gain new customers, and to gather important data about what site visitors want and how best to reach them. By combining separate landing pages for different advertising campaigns and combining analytical data, he has refined his site over the years in what he calls his CI Process or “Continuous Improvement Process.”

Using Google AdWords and Google Analytics allow you to gather specific such as what keywords convert best, what prospects are looking for, and the different types of people searching for those terms on the Internet.

Although paying more for clicks can get your listing up higher in the results, Low doesn’t feel this is always the best strategy. “Paying more per click doesn’t guarantee success,” Low added. “It simply means you’re spending more to acquire new customers. AdWords is only one part of the overall game. You also need to