7. In contrast, content blocking apps are three times more popular in North America than in Europe , with 8.8 users per thousand smartphones. Europe has only 2.7 users.
Mobile browser figures:
8. Firefox for Android has an estimated 173 million users, and about 30 million of them are blocking ads – that’s about 17% . Meanwhile, an estimated 24 million Opera Mini and Maxthon users will enable adblocking.
Content Blocking Apps:
9. 229 types of content blocking apps were identified on iOS , most notably AdBlock Plus , Crystal AdBlock , and 1Blocker . And during the 7 months after launch in September 2015, there were 4.5 million downloads worldwide.
10. The United States accounts for 1.9 million of these downloads, or about 2% of users who own a compatible iPhone in that country use one of these apps.
As stated in the report, there are mobile browsers that provide opt-in adblocking functionality , to lebanon consumer email list allow non-intrusive ads to go unblocked; which represents support for websites that comply with acceptable advertising, avoiding elements that interrupt and annoy the user; as can occur with pop-ups and automatic playback of audios and videos.
So, it is not about avoiding the insertion of ads on a page, but about carrying out a transparent campaign that is of interest to the recipient. What's more, native advertising is a format that has yielded good results in reaching a specific audience and adding value to their browsing. Without a doubt, it is a good alternative to avoid problems with AdBlockers.
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