There are a variety of options for content you can create. Here are some of the most popular content formats that marketers are creating and you should consider. Blog Posts Blog posts are published on a website and should be published regularly to attract new visitors.
These posts should provide valuable content for your audience that motivates them to share posts on social media and other websites.
Blog posts are best kept between 1,000 and 2,000 words in length, but you might want to experiment to see if your audience prefers longer or shorter reads. Ebooks Ebooks are lead generation tools that potential customers can download after filling out a form.
They are typically longer, more detailed, and published less frequently than blog posts, which are written to attract visitors to a website.
You can gather information from several posts that your visitors are interested in and turn them into an ebook, as we mentioned earlier.
Infographics
Infographics can organize and visualize data in a more compelling way than words or phrases alone.
These are great content formats to use if you are trying to share a lot of data in a clear and easy-to-understand way. Audio-visual material Videos are a highly engaging content medium that can be shared on social media platforms and websites.
Such visual material requires a greater investment of time and whatsapp number australia resources than written content, but as visual marketing grows in popularity, it is something worth experimenting with.
Others
Such as webinars where you invite experts, podcasts, newsletters, etc.
If your budget allows, you can pay for some Facebook ads.
Plus, Facebook video ads cost less, so if you can come up with a creative message in a twenty-second video to support your ads, don't hesitate: you'll pay less to reach more users.
Pay special attention when setting up your ad and selecting different audience interests.
Use brands that your audience also likes. Targeting the right audience also allows you to reach users who are already familiar with your product. If you have thousands of emails in your user database, then your best bet is to create a custom audience. If you don't have that many users, Facebook will charge you more for an ad like that. The smaller your audience, the more you'll have to pay for a targeted ad, so it's not always cost-effective.