Even with falling numbers, Amazon continues to lead

[asikurrahmanshuvo]

Tips for other organizations to start creating social impact initiatives
First, try to find out what the theory of change is for your organization, what social challenges you want to commit to working on, and how you will achieve the intended final impact. To do this, you can involve managers in the co-creation of this process.

Study success stories and benchmark them for inspiration.
Join Pledge 1% at the initial phase of your initiative, as it can spain phone number list help you formalize it internally, create procedures and get in touch with more companies in an advanced phase of social impact.

Connect social impact objectives with business objectives, this will help you be more efficient and grow faster.
Have a person or area dedicated 100% to leading the initiative.
And last but not least, make this a company priority.

If you want to know more about Rock Content's social impact initiatives, you can check out our report .
A survey released by PYMNTS , which measures the level of satisfaction of American consumers, noted the decline in Amazon customer satisfaction , reaching one of the lowest levels in the retailer's history.

This blow to the company's leadership, which for nearly three decades has been defined by its obsession with customers, comes as no surprise to the retailer, which last year had its worst result in the index (78 out of 100), becoming its lowest point in history.

The index began tracking company data from the year 2000.

The report also showed that the number of Amazon customers who said they were " extremely satisfied " or " very satisfied " with the company dropped to 79% this year.

That number was slightly higher than during the pandemic (65%), but still below the company's peak 10 years ago, which already reached an 88% satisfaction rate.

Why is this happening and what lessons can marketers learn from this situation? Let's answer these questions in this article!