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Content marketing is the formula for achieving long-term results - efficiently - in digital marketing. There are no longer any reasons not to apply it and proper monitoring is essential to detect errors and apply optimizations.
The first thing you should do to document your content strategy is to keep these 8 questions in mind. They will help you recognize how you are applying the methodology, giving you an overview of how it is working, before focusing on the details:
1. What is the challenge your brand faces that you are trying to solve with iran consumer email list content marketing? 2. What results do you expect to obtain from this method? 3. Who is involved in this strategy? 4. What do you risk losing if you fail? What will you give up? 5. How will you solve the problems that appear along the way? 6. What is the plan B if something doesn't work or goes wrong? 7. How much will you invest in content marketing? How much will you earn? 8. How long will it take you to get the results you expect?
1. What still needs to be worked on to achieve your goal?
2. Who is the target audience in this plan?
3. Why do they need your content and what do you offer them to fill that need?
4. What industry do you plan to dominate with this method?
5. What resources does it require and demand?
6. What platform will it work best on?
7. Which social networks should you join to increase engagement ?
8. How will you get your audience to find you?
9. Where can you expand your brand visibility?
10. What tools for your content would you need to invest in?
These step-by-step questions will help you uncover the problems (and solutions) you need to work on. Now, what is good to keep in mind when starting to document your content strategy ?
1. Record and audit your posts
Start by documenting all the content you've published (from the beginning or from now on). With this information, you can create a publication table that will help you evaluate your results; and if you're constantly updating it, it will allow you to keep a complete record of the process. Make sure to include:
Qualification.
Author of the publication.
Format type.
Theme
Platform on which it was published (social network, website, newsletter, etc.).
Specific date and time it was distributed.
Audience interactions, adding the number of times it was commented or shared.