Businesses that Rock Pinterest

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Any company can create a business page on Pinterest, but it takes a savvy company to really get it right. In this post we’ll look at 3 very different businesses that have enviable Pinterest pages and what they’re doing to stand out amidst the piles of pins.

Drake University

What’s cool about Drake University’s Pinterest Page:

1. No gimmicks. Drake is not soliciting students to apply in any way on their boards. There is no board for “Admissions” or “Campus Gear.” Instead, they focus on topics that truly interest students, like sports, study abroad trips and cooking in your dorm. The boards and pins shared by Drake give a sense of a fun and inviting college community. (They use great content, instead of selling to sell!)

2. Lots of engagement. Drake has shared over 1,000 pins, and has more than 4,000 followers. It’s interesting to note that many other universities have the same number of pins or more, but have a much smaller following. This indicates south korea whatsapp number database that Drake is appealing to their audience in an organic way, through likes and repins.

3. Compelling images. We’ve all witnessed that cats and dogs are the real stars of social media sharing. How fitting that the Drake University mascot is a bulldog. Check out their aptly titled board, “Adorbs Bulldogs”. We’re pretty sure you’re going to want to share some of these right away!

Takeaways:

Share great content, don’t sell.
If you’d like to hug it, pin it (if it suits your biz or your fans).
Keep it fun and keep pinning.


General Electronic (GE)

What’s cool about GE’s Pinterest Page:

1. Adaptation. GE has been around since 1892. It’s a very established company, hardly defined as sexy. But here they are on Pinterest with 25 boards, nearly 2,000 pins and a whopping 16,236 followers. Why? Because they’ve adapted to today’s marketing trends and invested in social media.

2. Appeal. When you visit GE’s Pinterest page, the first board you see is called “Badass Machines” (They said badass!) Hey, it made me look. There’s also a pretty cool board filled with intellectual quotes called “That’s Genius!,” but by far, my favorite is the “Hey Girl” board with some stellar nerd memes. Clearly GE gets that we’re here to have fun and be entertained.