For instance, many marketing tactics

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2. Think long term.
Sustainability marketing is all about building long-term value. Too often, brands focus on gaining immediate results.

like running Google Ads and blogging are great lead generators. However, what happens once your lead has made a purchase and turned into a customer? Sustainable marketing looks at ways to nurture and educate consumers during the entire buyer’s journey.

Sustainability initiatives — like replacing styrofoam with paper or reducing your carbon footprint — can take years to implement. Releasing sustainability plans and updating customers on your progress go a long way in building trust, but they won’t yield immediate, attributable growth.

Education is one way to build loyalty with your audience chile whatsapp number database early on, from the first point of discovery to post-purchase. For instance, a food brand could educate its audience on the importance of ethical farming on social media and continue this process post-purchase with package recycling tips.

This works well to build trust and loyalty in the long term: A Vericast study found a strong correlation between consumer preference for sustainable practices and consumer preference for buying from brands they already know and trust.

3. Be customer oriented.
You might be thinking, “Isn’t being consumer-oriented what all marketing is?” Ideally, yes, but not always.