You've probably seen offers with the following phrases: “last chance” , “limited promotion” and “only 1 item left in stock”.
Widely used in Marketing, scarcity and urgency triggers explore the desire to acquire something before it runs out , which is related to our survival instinct. They are based on creating value from the limitations of a product.
Example: Offer on the Dafiti website with the information that only one item remains.
Source: Dafiti
Authority
Here, we have another widely used trigger, as we event planner email list will look for references and compare brands, until we choose the one that is an authority on the subject.
However, this does not happen without good preparation, as it will be necessary to gain the consumer's trust to demonstrate that your company stands out from the rest.
This practice is widely used because it helps brands that want to gain credibility in the market and overcome their competition. The idea of having a blog fits in perfectly with this, since you are offering relevant content to educate your target audience.
Example: Apple commercial about the MacBook, featuring important figures in contemporary society who use the product.
https://youtu.be/b3VcGKv9Cfw
Reciprocity
I imagine you've heard about Inbound Marketing , right? The reciprocity trigger is one of the pillars of this strategy, since we offer rich material, for example, in exchange for the contact address.
This also applies to retail, with the famous “free sample” of your product, to reciprocate with the contact or by purchasing another product.
Example: Hubify Landing Page offering Rich Material
Social Proof
Just like the authority trigger, here we awaken the feeling of mirroring others when making a decision. Man by nature emerges to live as a social being and belong to a group.
Trends arise due to popularity, which makes other people want the same product or service. Here, the digital environment gains prominence with influencers, who promote the brand to influence its users.
The social proof trigger makes all the difference, you demonstrate trust by using reviews from old customers to win over new ones . We can also highlight the practices of testimonials and case studies .