Professionals check their emails mainly at the beginning whatsapp number in australia of the day (6am-10am) and after the lunch break (2pm-3pm). Tuesdays and Thursdays are the best days, with the best opening rates.
Surprisingly, Sunday evening (6-10pm) is also a good time slot, as many professionals prepare for their week ahead.
4 – Make sure your emails are responsive
More than half of emails are now opened on mobile devices. It is therefore crucial to adopt a responsive format, compatible with all devices (computers, smartphones, tablets).
Create your emails using coding languages like HTML and CSS or email marketing software that offers responsive design features. Make sure your emails are also compatible with major email clients like Gmail, iPhone, and Outlook.
Best practices for a responsive email:
Optimize reading time : Professionals spend an average of 3 minutes reading an email.
Use alt text for images : In case of image blocking by the email client.
Create responsive landing pages : Make sure all linked pages are also mobile friendly.
Don't forget the unsubscribe link
Including an unsubscribe link is not only a legal requirement, but also a good practice for maintaining a quality database.
Allowing recipients to easily unsubscribe ensures that you only send emails to people who are genuinely interested in your content, improving your deliverability and engagement metrics.
Conclusion
By applying these best practices, you will increase the chances of success of your B2B email campaigns. By optimizing the opening rate, the deliverability of your content, and the click rate on your CTAs, you will be able to generate more qualified leads, improve customer relations and, ultimately, increase your turnover.
Try Magileads for free
————————–
Magileads is a prospecting automation software that allows you to easily manage all the complex aspects of your marketing processes.
Try Magileads for free in 14 days. Click here .
Or, visit our website to see how we work. Click here .