The most notable advantages are the following:

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These three worlds are useful tools for sellers thanks to the interconnection between each one. Benefits of Convergent Marketing Marketing convergence process One of the greatest benefits of Convergent Marketing is the integration of social media, mobile and AI. But this union, in turn, generates a series of positive aspects that you can take advantage of.1.- Obtaining data The first thing to note is that, thanks to marketing convergence, valuable information can be obtained. Tools associated with artificial intelligence can help you in this process, which allow you to collect and analyze digital data. With this information, you can track consumer behavior variables at different stages of the sales funnel , allowing you to make more accurate predictions and create new customer behavior models for different market niches. This data also gives you the opportunity to demonstrate which strategy is achieving a good ROI.


Working with solid numbers makes it easier to forex broker email leads understand what is working and what needs to be improved. 2.- Union of traditional Marketing and Big Data Big data Digital marketing has certainly gained a lot of relevance, but this doesn't mean that traditional marketing is dead. Not only does it still exist, but many companies continue to incorporate it into their strategies. The idea is that you can reinterpret it and orient it towards the world of Big Data. Big Data is where traditional and online marketing converge. In this case, the medium is not important: what really matters is that you can collect the data necessary to measure the effectiveness of the message. This leads to the simple conclusion that convergence transforms traditional marketing into another means of collecting data. So there is no need to leave it out of your strategy if you have the budget for this type of campaign.