What are the types of leads?

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There are several types of leads depending on their level of interest, their stage in the buying process and their degree of familiarity with the company.

Here is a description of some of the most common types of leads :

Cold lead:
This type of lead has little to no hospital mailing email list knowledge about the company and its products or services. They may have shown minimal interest or simply been added to the company's contact list through data capture.

Warm lead:
They have some level of knowledge about the company and its offerings , but are not committed to the idea of ​​making a purchase.

Hot Lead:
These leads are highly interested in the company's products or services . They have demonstrated strong engagement by interacting with the company's content or participating in specific marketing activities.

Sales Qualified Lead (SQL):
A sales qualified lead is one that has been evaluated and deemed a promising potential customer by the sales team.

They meet certain predefined criteria: Having an available budget , a clear need for the product or service and the authority to make purchasing decisions.