Are you selling online? Christmas is just around the corner, and with it comes peak sales on your e-commerce site. Black Friday , which falls on November 25 this year, is the first event you shouldn't miss. But what exactly is it? And how can you make the most of it for your business? Read on for all our e-commerce tips and advice.
What is Black Friday?
Black Friday marks the start of the last shopping period before the Christmas holidays . It is celebrated every year on the fourth Friday in November. Retailers take advantage of the occasion to make promotional offers and encourage shopping with bargains, special offers, discounts and discount codes. The tradition of Black Friday has its origins in the United States, where it is celebrated the day after Thanksgiving , the turkey festival that celebrates the harvest.
It is believed that the term Black Friday was coined by kazakhstan whatsapp data Philadelphia police officers in the 1960s, in reference to the crowded streets on this day of widespread shopping . Another interpretation is based on the change in color of the accounts of the stores, which go from being in the red to being in the black thanks to the increase in revenue from Black Friday .
Black Friday in France
This phenomenon, which comes from the other side of the Atlantic and attracts crowds of shoppers and fills shopping centres, has gradually become popular in Europe and, in particular, in France . Although some physical stores are gradually adopting it - such as Auchan, Fnac, Darty, La Redoute and Géant Casino - it is on the web where the phenomenon is most present and generates the most excitement. Driven by big names in e-commerce such as Amazon, Cdiscount and Rueducommerce, it is also being deployed by highly anticipated brands such as Apple, with Christmas gifts containing high -tech products being a big hit at this time of year.
Following the Paris attacks in November 2015, the Federation of Electronic Commerce and Distance Selling (FEVAD ) launched an initiative to rename "Black Friday" as "XXL Day ", out of respect for the victims and their families.
A great challenge for e-commerce
Like the summer sales, the winter sales and Cyber Monday, Black Friday and the weeks leading up to Christmas are good times for retail in general and e-commerce in particular, but they are also a complex time in terms of stock management:
Purchase intentions are high, but remain random
the purchasing period is short and concentrated.
As an e-commerce merchant , you may have your own online sales site . But to be content with this as the only online sales space would be to miss out on a whole range of opportunities. With the various marketplaces that exist, you may want to distribute your product catalogue via other channels: Internet users who are used to browsing Cdiscount should be able to find you on this platform, for example.
But how can you satisfy as many consumers as possible at the same time? And how can you organise the best possible stock management ? You have a number of levers at your disposal.