Do you quickly scroll past generic stock photos, or are you impressed by custom illustrations and images? If they're using stock photos, do they at least have overlays of text quotes or calls-to-action that are specific to their business?
If their photos are custom, are they sourced from outside graphic professionals, or do they appear to be done in-house?
When you have a solid understanding of your competitor‘s content marketing strategy, it’s time to find out if it's truly working for them.
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8. Learn what technology stack your competitors use.
Understanding what types of technology your competitors use can be critical for helping your own company reduce friction and increase momentum within your organization.
10 Free Competitive Analysis Templates
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