Off-site microcopy: newsletters and adv campaigns

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Yep, microcopies are everywhere!

Paying attention to small texts in newsletters can mean a radical change in the results of our content marketing campaigns.

Let's think about newsletters: paying the right attention to the subject, the preview text and the calls to action means trying to improve the most relevant KPIs and conversion rates with respect to the marketing objective we have set ourselves.

microcopy welcome mail tonki
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Look how wonderful this Welcome e-mail from Tonki is !

It best represents the brand's tone of voice and, with germany whatsapp number database a few simple words, makes you really feel the warmth of this community.

Using your contact's name immediately makes the text warmer and more personalized, a trick that can make every microcopy a little more human and less robotic, but equally effective.

In advertising campaigns, microcopies follow the rules of copywriting for sales, but compress them into texts that must respect the number of characters of the platform we have chosen.

Your goal is to convince and to do so you can apply Cialdini's levers, work with the AIDA or PAS scheme, insert some small storytelling elements... But, above all, you must know your target thoroughly. And I'm not just talking about their personal data but also their needs, their desires and how the product you are sponsoring can satisfy their needs.