Practical value: People are naturally inclined to share helpful information.

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When to Use It
I’ve found STEPPS to be particularly effective when you’re aiming to create content that generates excitement and widespread discussion. Whether it’s a blog post, a video, or a social media campaign, this framework helps ensure your content has the right elements to spark conversation and sharing.

How to Use It
Social Currency: People enjoy sharing things that enhance their image or make them feel like insiders. Consider how your content can give your audience something they’ll be proud to share, making hungary whatsapp number database them look good in the process.
Triggers: Identify what will prompt people to think about hungary whatsapp number database and discuss your content. Triggers are everyday cues that can remind people of your message, encouraging them to share it. The key is to tie your content to something people frequently encounter.
Emotion: Content that evokes strong emotions — be it happiness, surprise, anger, or fear — is more likely to be shared. The stronger the emotional response, the more shareable your content becomes.

Public: Make sure your content is highly visible and easy to share. The more people see others engaging with your product or message, the more likely they are to join in. Visibility drives sharing.

If your content provides valuable tips, advice, or solutions, it’s more likely to be passed along to others who might find it helpful.
Stories: We’re naturally drawn to stories, and they make your content more engaging and memorable. If you can weave your message into a compelling narrative, it will resonate more deeply with your audience and encourage sharing.