Outreach benchmarks
Sending connections
I already mentioned that LinkedIn has an unspoken limit: ~150 connections sent per week from one account. Go beyond the limit, and you're already a suspicious guy - are you using automation?
To get around this, we created 8 accounts — one for each team member. But before outreach, the accounts must be warmed up:
Completely fill out your profile, including skills (you can ask colleagues and friends to endorse it);
Get 500+ connections;
Fill with content and live photos;
Assign a senior position (if you are CEO/Head/VP, then you have a better chance of connection and response).
Important : If LinkedIn banned your account during the process, you can restore it. I talked about how we got our accounts back in this post on the TG channel .
Acceptance rate was one of the bottlenecks in the funnel, so hypotheses were tested at this stage as well. Here are some of them:
Many are starting to test welcome messages that are sent along with the connection. But such a message works if it is very personalized. On large bases, this is not always possible. That is why for us, a connection with an empty message has become the best option.
We also decided to check whether the Top Voice and #Hiring badges work.
Badge testing
We added badges to some accounts, but left the rest unchanged.
We didn't see any significant differences between the two list of new zealand cell phone number groups, but they definitely make the account look more alive. And people respond to that.
What results in Acceptance rate we managed to achieve
You can also use it for your benchmarks.Acceptance rate benchmarks
We receive a response and consent for an interview
After accepting the connection, an outreach chain was launched, where we convinced the lead to meet with us in 5-7 messages.
What hypotheses did we test:
Hypotheses for the answer
Experimented with message length, sending time, tone of voice, and personalization. But the most important thing is to find the value for which the lead will agree to spend their time and meet with you.
The easiest thing is to offer money for a consultation. And some people agreed. But for $100-150, a VP or CEO will not give you an hour of their time.
That’s why we came up with another value – participation in a charity event.