The company offers a discount on exercise equipment or a free consultation with an expert to potential customers to help them choose the product that suits their needs.
Adapting content to each stage. It is important to understand that content must match the user's state at each stage of the journey: from familiarization to making a purchase decision.
Continuous interaction. The content funnel assumes continuous interaction with the taiwan consumer mobile number list client, from the first contact to post-sales service.
Personalization: The more personalized your content is, the more likely it is to be effective at each stage.
Historical context
The term “sales funnel” was first used in the late 19th century in business literature to describe the process that potential customers go through, from their first contact with a product to its purchase. Over time, this process has been adapted to the digital marketing realities, and the content funnel has become an important tool in online marketing.