The average ticket is the average value of a customer's purchases, calculated by dividing revenue by the number of sales. This will allow you to measure sales performance and know whether your actions correspond to the expected revenue.
The calculation allows the use of two formulas:
Average Ticket = gross revenue / sales volume
Or
Average Ticket = total sales in R$ / number of customers
Lifetime Value or LTV — Customer Lifetime Value
A metric that calculates the customer's loan officer email list lifetime in the company and the profit generated during that period, that is, the revenue resulting from the time of purchase and acquisition of that customer.
It allows the company to evaluate not only consumer purchasing behavior, but also the company's interactions and how engagement and effective sales actions were carried out.
To calculate LTV, you need to already know the value of a customer's average ticket and then use the formula:
LTV = (average ticket × average purchases per customer each year) × average relationship time
Paid campaign metrics
For paid campaigns, there are other metrics that are equally important for a business. They are:
CTR or Click-through-rate — Click Rate
The click-through rate is measured by the number of clicks divided by the number of views of an ad displayed on paid media such as Google Ads, Facebook Ads and LinkedIn Ads and is used to evaluate the performance of ads, as when they are low they generate losses for the company, as they cost more.
The formula is simple:
CTR = (Number of ad clicks / Number of impressions) x 100
CPC — Cost Per Click
Measuring how many clicks are obtained on each paid media will allow payment to be made according to the number of clicks made and to view the performance of the media separately to identify which one best serves the company's business.
In the formula:
CPC = Campaign cost / Number of clicks obtained
CPL — Cost Per Lead
Companies that aim to generate leads will make good use of this metric, as it allows them to measure how the relationship between leads and the company is going. If the CPL is high, conversions should exceed expectations to make the investment in the campaign worthwhile.
The formula: