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Appier explains: How to create the best native ads
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While browsing a news website, you see an interesting headline afghanistan phone number data and decide to click to enter the article. However, after reading a few paragraphs, you realize that this is a professional article. Because the article is rich in content and practical, you still choose to continue browsing; but if you knew in advance that this was a commercial advertisement, you would most likely not have clicked on the link in the first place.
It can be seen that compared with traditional display advertising, although native advertising is a type of paid advertising, its layout, format and style are completely consistent with non-paid content, giving native advertising a unique advantage - it can avoid advertising viewing. The phenomenon of ad blindness can better attract consumers’ attention. Because native ads look like any other content on the platform, consumers are more likely to click on them and get more value from the ads, which in turn leads to higher conversion rates.
Three Key Elements of High-Quality Native Advertising
There are pros and cons to native ads. Some are as engaging as real editorial articles, while others are just like ordinary ads. Here are 3 key factors that determine the quality of native ads.