A very important step is to find out how you can understand the real performance of your email, using conversion rate calculations.
Basically, the conversion rate defines the volume of recipients (successful deliveries) that adhered to the main objective of the email, be it a sale, content offer or redirection to a specific URL to collect information, for example.
To do this, simply divide the actual number of conversions by the number of subscribers who received your message.
Conversion rate (%) = No. of purchases or signups / No. of emails successfully delivered X 100.
Obtaining this number will help you compare pharmacy database your performance with that of your competitors and know which changes and measures within your campaign have had an effect on achieving your final objective.
What factors affect conversion rates?
Some practices have a direct influence on the performance of your email. And they are present at every stage, from capturing the first lead who will receive the message, to monitoring the results of the campaign after it is sent.
Check out some factors that can bring down or boost your conversions.
Clean email database
Did you pass by that little stand this morning that was selling a flash drive with a million email contacts? They're everywhere.
And what did you do? Did you keep moving forward because you know you have results to work towards? Congratulations!
Always remember : an email is not just a one-off message, but an important step in your strategy that has a huge impact on your corporate image or sales. So, if you do it well, you can be remembered.
And buying email lists will take away a lot of points from you, compromising the health of your contact base.
In this case, the ideal is to do your own collection, so that, even if it takes some time to have a consolidated list, all your contacts are reliable .
After all, these are emails that really exist (except for occasional typos, for example), from people who have expressed a real interest in receiving your messages.
This way, you will have to make less effort to maintain a quality relationship with your leads. It will be safer to plan your campaigns and it will be easier to create segmentations , diversified campaigns, perform more assertive analyses and have increasingly personalized insights on what to do in each of your email blasts.