Tactical Communication Campaigns

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If there is one thing that differentiates B2C companies from B2B companies, it is that the former need a lot of notoriety to attract attention and capture an audience that often buys impulsively. On the other hand, B2B needs much more relevance. That is, much more depth in the message to capture a professional audience that needs strong israel telephone directory arguments to be emotionally convinced and take the risk of betting on a supplier.



This need for permanent notoriety in B2C makes creativity a strategic tool not only for communicating but also for adapting to change in an agile way in other areas. In B2B Marketing, until now, this need has not existed, therefore, B2C can be a good example from which to learn.

From my point of view, B2B and Industrial organisations are still very predictable and static, so those that understand and apply the great potential of Creativity in their B2B and Industrial Marketing have an advantage. I also understand that it can still be an opportunity if you look beyond communication.