If your social media marketing goal is

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If your social media marketing goal is to increase your conversion rate, then your CVR is an important metric to analyze the effectiveness of your posts or ads. Cost per click (CPC) CPC is a social media advertising metric that tells you how much you pay, on average, for each click on your ad.



If your social media marketing goal is to drive traffic to a list of singapore fax number page or piece of content, a lower CPC means you get more traffic at a lower price, while a higher CPC means you're paying a lot for that traffic. CPC can vary based on a number of factors, including who your ad is targeting, where it's being targeted, and how relevant your ad is to your target audience.



Cost per thousand impressions (CPM) Cost per mille is another social advertising metric. It refers to how much you pay for every 1,000 impressions ("mille" means 1,000 in Latin). If your goal is to get your ads in front of as many people as possible and spread brand awareness, cost per thousand impressions (CPM) is a great metric to follow.