Who are your key audiences for mobile marketing? How similar or different is each person’s mobile usage?
How are you using your mobile audience cross-channel? This discussion will help you analyze how the channels you’re currently using can be incorporated into your mobile marketing strategy.
Step 3 – Set Up Your KPIs
Like your other marketing efforts, mobile get russian phone number online marketing needs to be tested and optimized. Determine what realistic, measurable KPIs define the success of your mobile campaign.
For example :
Interactivity — Provide mobile-friendly content for potential customers looking for information about your industry or product. Make sure your website is mobile responsive to improve mobile SEO.
Purchase — are mobile-friendly with clear calls to action. Buttons in emails should be near the top of the message and large enough to easily tap to encourage clicks. Then, make it as easy as possible for someone to fill out a form on your mobile-optimized landing page.
Customer Service — In a connected, social marketplace, customer service is a marketing opportunity. Let your customers easily reach you on any platform they want, including simple “click-to-call” buttons for smartphone users.
To define the right KPIs for your mobile marketing campaign, ask yourself:
• Do I want to increase conversions on email messages?
• Am I trying to improve traffic to sales pages?
• How important is it that I generate more qualified prospects?
• Does our brand need to improve sales by converting more traffic on certain pages?