That's what you want to avoid

[kexej28769@nongnue]

They may even mark your email as spam. 3.- Become a reputable hiker The same Litmus data points out that 42% of users check the sender's name before opening an email. People receive so many emails that they are not sure if they are all trustworthy. And if they don't open your piece, increasing your email click-through rate will be impossible. There are several approaches you can take to ensure you are recognizable. If your brand is well-known, you can use that as your sender name. In fact, this is the most recommended approach. Or you could take a slightly more personal approach and combine the sender name with the company name. However, you will gain reputation in your previous communications. A domain or group of IPs will have a good reputation, and therefore a low rate of spam messages, if there is a high percentage of users who open and click on the newsletters .


A domain will have a bad reputation if most users clinics email list don't interact with the emails they receive. That's why increasing your email click-through rate is so important. 4.- Use the preview text with meaning Increase your click-through rate on emails preview If you want to increase your email click-through rate, you'll need to work on your email preview texts. Litmus data shows that 24% of users look at this section before deciding to open an email. This little snippet provides a summary of what the user will find in the content. As Litmus points out, the preview text will help you increase your click-through rate on emails, as it directly affects their performance. In fact, it is a very important space for: Include a second subject line. Summarize the content of the email. Add a call to action. 5.