It is one of the most innovative disciplines of the moment and offers interesting job opportunities for those who want to develop their career in the field of cultural management. Do you want to know exactly what so-called 'cultural management' is and what its qualities are, both for companies and professionals?
The world of culture is an important source of job opportunities. A clear example is the fact that, in Spain, the sector employed more than 723,000 people in 2023, which represents 3.4% of the total number of active professionals in the country (data from the Ministry of Culture via INE). This sector is a vital intangible for the Spanish economy and the same is true in other states in Europe and the rest of the continents, hence the increasing value of having trained and experienced people in the management of this asset and this is where the so-called ' cultural management' comes into play.
Cultural management is a cornerstone, as it is essential to know how to optimize resources and get the most out of them. How? What exactly does cultural management work consist of and what are the professionals who dedicate themselves to it like? More details below.
What is cultural management and how namibia whatsapp data does it influence the sector?
The main question is what cultural management is , what it consists of and what is being talked about when referring to the term also known by its anglicism, ' cultural management '. Several aspects define the proposal:
Procedures for carrying out projects related to companies, proposals or brands –both products and services– that are included within the cultural sector.
Cultural management ranges from the development of new concepts to the administration and direction of existing initiatives.
This discipline aims to make the most of assets – both tangible and intangible – by detailing, among other aspects, an action plan, a strategy, and implementing the necessary measures to achieve the objective.
Cultural management is not something new as such. The practice of sociocultural animation and activities aimed at promoting culture are the foundations of what is today a promising discipline. And how is it benefiting professionals and companies operating in the sector?
Reach more people.
To retain the consumer you already have in your portfolio.
Improve the offer through opportunity analysis and dissection of the active product-service catalogue.
Position companies, people and/or destinations within this market segment.
It generates greater opportunities for all the actors involved in it.
MASTER'S DEGREE IN CONTINUING EDUCATION IN SUSTAINABILITY AND CSR
The time has come to decide. Your future, for the first time, is in your hands and you have the opportunity to train yourself to be who you want to be.
I want to know more!
Characteristics of cultural management: key elements
This field is broad and diverse, multidisciplinary, and involves allocating a series of resources, both human and material, to this cultural management. The most important aspects for understanding in detail what characteristics make up ' cultural management ' can be referred to in these points:
Diagnosis of the situation.
Campaign objectives.
Economic resources available.
Professionals and tools that are accessible and necessary to implement the relevant actions.
Execution of the contemplated plan.
Communication: making it known. Promotion is key in the world of cultural management .
Assessment of the results being obtained.