Set up redirects.
Formed robots.txt and sitemap.xml – everything added to Google Webmaster.
We compiled a list of comments and optimization errors, as well as a list of technical corrections (technical assignment for programmers), which was transferred to the programmers for subsequent elimination.
Project results
After the whole complex of actively carried out works, after adding LSI texts to the site and developing the Ukrainian and Russian versions of the site, we achieved good positive dynamics of traffic growth after just 1 month.
Traffic
Traffic after 1 month, after posting texts phone number list and meta tags, showed good growth, even despite the New Year holidays, it still began to grow and continues to grow further.
traffic after 1 month
Link profile
The link mass also showed positive growth dynamics, according to Ahrefs.
website link profile
For this site, the emphasis was on writing the highest quality and most useful texts; for service sites, LSI texts provide a very good plus.
1. Collection of the semantic core
The niche analysis showed high competition with a fairly low number and frequency of search queries. It was decided to abandon the collection of low-frequency traffic by expanding the structure, since the client was against creating new landing pages. All keys were “planted” on 4 pages.
2. Audit of technical optimization of the site
A list of all errors found on the site was sent to programmers for correction.
3. Content optimization
When working with texts, we encountered a serious problem: adding regular SEO text would disrupt the site design and reduce the effectiveness of the advertising campaign. If we had abandoned the texts, we would not have achieved the result, since we would not have been able to take into account the keywords only in the meta tags.
It was decided to think of a useful visual functionality where we could enter keywords. We settled on the “question-answer” block option.