In particular, the acceleration of the adoption of digital technologies across the region is creating immense opportunities for the expansion of B2B businesses offering technological solutions of all kinds.
However, this exponential growth has also created a highly competitive environment that requires companies to stay at the forefront of the latest technological trends, be highly agile in adapting to new trends russia phone number example and prospering in a highly dynamic environment, and have the ability to clearly and concisely communicate the value their solutions offer.
The 4 words to keep in mind
Anti-commodity, Niche, Value, Offer
These are the four key words to keep in mind for your company to expand in LATAM.
Anti-commodity: First, don't compete on price . Avoid falling into a commodity or an undifferentiated product. Transform your basic product into a product with a clear difference. This requires you to think about how your customer perceives your service and how you can offer them something special.
Niche: It is impossible to differentiate yourself if you are targeting the entire market. Although it may seem counterintuitive, do not think about the big market, but rather about the small markets.
Differentiation is achieved when we focus on a niche, a small part of the market with very particular characteristics and specific needs that we can solve better than anyone else. Find a niche that you can sustain in the long term, know it well and, based on that knowledge, offer the solutions it needs .
Value: When customers argue about price, it's because they don't see the value in your solution. This causes them to compare you to other options that, while not on par with what your company offers, are seen as equals. What's essential is not just what you offer, but what the customer perceives. You need to clearly communicate your value . How do you communicate value? By showing the customer what they will get from your service. It's not about what your company does, but what you help your customer get. Focus on showing the improvements and benefits that your B2B business brings.