Last but not least, word-of-mouth marketing has always been one of the most effective ways to get maximum conversions with minimal effort. If a salesperson tells you that the hiking boots they are selling are the best, you’ll likely not be sold on them. If your best friend tells you that they wouldn’t go hiking without these boots, you’ll be more inclined to buy the brand.
There are two main methods of russian business mailing list word-of-mouth marketing: referral programs and online reviews. Here are some ways you can use this:
Run a referral or affiliate program
Offer your target audience incentives like special offers or free products for every referral they send your way that converts. Make sure it’s a to starting an affiliate program.
Ask!
One of the best ways to get word-of-mouth marketing is as simple as asking for it. Talk to your customers and ask if they’re happy with your product or service. If they are, ask for a review. Showing reviews is one of the quickest ways to prove trust to your target audience!
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What about the other marketing channels?
Just because we only listed six effective channels doesn’t mean the others are not just as useful. Brands use all kinds of marketing channels that work for them, from mobile app stores and influencer marketing to billboards, TV commercials, and even cold calling.
The trick is to choose what suits you and your brand (and your budget!) Once you’ve decided on the right mix of marketing channels, keep your message consistent, and make sure you measure the effectiveness of your efforts. That way, you can tweak your campaign to be more suitable for your target audience.
Just like cultivating that garden, nurturing marketing channels takes time and care but will ultimately be rewarding.
Originally Published: 29 September 2021
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