In this article, we will share with you the experience of promoting medical services in social networks gained in this case. We will also explain why we chose Vkontakte publics.
Table of contents
1. Conducted a marketing audit
2. Selected advertising channels
3. Created and launched advertising
4. Worked out the negative
5. Tracked the effectiveness
6. Draw conclusions
1. Conducted a marketing audit
We have collected key data about the Customer's business, necessary for creating effective advertising, such as:
The target audience is women aged 20–40 who have recently given birth, with average and high income;
"CA pain" - decreased attractiveness after changes in the female figure after childbirth - stretch marks on the abdominal skin, loss of breast shape, deformations in the intimate area;
the desire of the target audience is to become more beautiful, to be desirable;
a feature of the niche is the importance of inspiring trust, typical for commercial medicine in general;
the type of demand is partly unformed; many women do not specifically search for information about the service.
Only by relying on this data could we judge where to show our vietnam whatsapp number advertising to the target audience and what our advertising messages should be.
2. Selected advertising channels
As advertising channels, we used public pages for young mothers on the social network Vkontakte.
This allowed working with unformed demand and provided a wide coverage of the relevant thematic groups. After all, hundreds of thousands of young mothers spent their free time in the publics of the most popular social network in Russia, who were not looking for the Customer's services directly, but needed them.
We selected a number of groups that were different:
the greatest coverage;
least spam;
the maximum percentage of “live” subscribers;
suitable for advertising services in the mid and high price segments.
Now that we had a clear understanding of where our ads would appear, we could begin creating them.