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You will have more confidence to financially tackle your marketing in the most strategic manner. Having a marketing plan is key to your success in 2016 and beyond. View Previous Blog Post Using Google Analytics to Improve Your Marketing Strategy Avatar of Pulse MarketingBy Pulse MarketingReading time: 2 mins Topics: Marketing Strategy Website Design & Development Google is a gold mine of free marketing tools and resources.


Google Analytics is one of their most valuable treasures for small france customer email list businesses. There are so many possible uses for this app that can be customized to fit your marketing needs. As a Google product, it is very user-friendly and versatile. It can be used with any website, unlike other analytics programs designed solely for their intended platforms. Here are a few ways that you can use Google Analytics to improve your marketing strategy: Have it your way.


Based on your individual needs, you can set goals, create custom dashboards, and customize alerts. You can use as few or as many of these features as you would like. No matter which customization features you choose, it can be used as part of a successful inbound marketing strategy by tracking activity on your website. Pick your audience. All activity to your website is tracked through Google Analytics.