Website Trackers: Who Is Tracking You Online and Why

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Every time you open a website or web app, you are being watched invisibly. Details of your actions, preferences, and data are tracked and compiled into detailed profiles. For many users, this is a terrifying thought, but that is exactly how website trackers work. These invisible observers are present in almost every corner of the Internet, collecting information about us and our behavior.
What are internet tracking trackers
Web tracking is a technology that allows tracking and macedonia whatsapp number database recording user activity on various Internet resources. They can be built directly into the site code or work through third-party services. Each web tracker records what exactly the user does - what pages they visit, how much time they spend there, what products they view, and so on.

When you surf the Internet, every click, every scroll, every action you take on a website or in an application can be responded to by one or another web tracker. The information received from them is then used for various purposes - from personalizing advertising offers to studying user behavior.

What are internet tracking trackersImage by vectorjuice on Freepik.
What is web tracking used for?
These invisible web trackers perform several important functions for website and online service owners. Let's look at the main areas of their application.

Advertising user profiling
One of the most common uses of web tracking is to build detailed user profiles for targeted advertising. By collecting data on visitors’ preferences, behavior, and interests, trackers help advertisers show them the most relevant ads. This increases the effectiveness of advertising campaigns and helps website owners increase their revenue.

Web analytics
Monitoring user activity with web trackers is also important for web analytics. Website owners use this data to understand how people interact with their resource, which pages and features are most popular, where bottlenecks occur. This helps optimize the design, structure and content of the site.