How Segmentation Improves Candidate Engagement

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Segmenting your candidates and clients has a positive effect on the engagement and time-to-hire / quality of hire.

When candidates receive relevant information, they are more likely to take action and to identify with your employer brand.

They feel like they are being looked after by your agency meaning you will be the first place they come to when they’re looking to hire or be hired.

By segmenting your data it allows you to have a deeper insight into your existing candidates and their likelihood to change jobs. Whilst also generating a better understanding of your existing clients and their likelihood to hire a new member of the team.

When you segment your database you can start to implement the following four finland phone number resource stages of inbound recruitment by identifying your different types of candidates/clients.

Attract:
Lapsed candidates and clients- Use content that raises awareness of the job/industry they are interested in.

Convert:
Already engaged clients and candidates- Start collecting information on the candidate or client.

Close:
A super engaged client or candidate- When a candidate is ready to be placed into their ideal role.

Delight:
Continue to nurture your relationship with the candidate or client to make sure they come back to you the next time they’re looking for a job.

This then allows you to focus on your recruiting efforts and the best way to nurture your candidates and clients with relevant and timely content.

If we haven’t convinced you by the end of this article, that segmentation of your database for the nurturing of your candidates and clients is extremely valuable- well, maybe you need more convincing..