How to perform a SEO competitor analysis

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A thorough SEO competitor analysis helps you uncover competitors' strategies and improve your SEO performance. Here's how to get started:

Step 1: Identify competitors

List your top competitors' rankings for the same keywords or in your niche. Use AI SEO Tools to analyze their presence in search engines

Step 2: Analyze your content strategy

Look at the topics, keywords, and meta content your top-performing pages are using. Identify hospital mailing email list content gaps and areas where you can improve your site.

Step 3: Evaluate backlinks

Study competitors' backlink profiles to identify high-quality links that boost your rankings. Focus on backlink gap analysis to strengthen your strategy

Step 4: Evaluate technical SEO

Check your site speed, URL structure, and use of SERP features like featured snippets

Step 5: Compare ratings

Use a competitor analysis template to correlate keyword rankings and highlight target keywords to close gaps

Learn more: 10 Best Link-Building Software for SEO Teams

What Makes a Good SEO Competitor Analysis Template?
A well-designed SEO competitor analysis template simplifies your competitive analysis process. It organizes data points, highlights key insights, and helps you refine your search engine optimization strategy.

These are the key features that a competitor analysis template should include: